L’Artisan markets 100 or so items and nearly three-quarters of those are permanent, or core products, and the rest are seasonal items. Elsewhere in France, the company has slated the opening of three boutiques, which will bring the total number of freestanding L’Artisan stores in that country to 13 by yearend. L’Artisan has five boutiques in Paris and plans to open two more stores in the City of Light this year. The move was in the interest of keeping the brand true to its French heritage. acquired L’Artisan in January 2003, the brand was spun off two months ago by controlling shareholder Fox Paine & Co., a San Francisco-based private equity firm. London’s third L’Artisan shop is slated to open later this year, as is a location in Mexico City. He noted that a L’Artisan boutique will open in Montreal March 25. is a priority but there are other countries as well,” said Duquesne. Duquesne views brands like Creed, Annick Goutal, Frederic Malle and Serge Lutens as L’Artisan’s biggest competitors. “It’s very important in our strategy to be a leader in our own market before expanding aggressively outside it,” he said. L’Artisan is now a market share leader in France as a niche perfumer, according to Duquesne, and therefore the company sees viability in international growth. “Artisans equal something special - craftsmanship. “There are a few artisan companies on this street,” he noted, “ a chocolatier, a flower shop and a lamp maker.” He compared L’Artisan’s heritage - one of handcrafted products - to the nature of those businesses. According to estimates, L’Artisan is a $40 million business worldwide at retail.ĭuquesne, who joined L’Artisan seven months ago after leaving Lanvin as executive vice president when Inter Parfums bought its fragrance business, feels right at home when discussing the location of the New York site. generates about 15 percent of L’Artisan’s business today, Duquesne would like to see that figure rise to 25 percent by yearend. He added as many as three more L’Artisan shops could be opened in New York. “We estimate there is the potential for 10 stores in the U.S.,” said François Duquesne, president of the Parisian brand. It will showcase roughly 200 scents, soaps, body creams and home fragrances - and it will likely not be the last L’Artisan boutique in Gotham. The 400-square-foot shop, located at 68 Thompson Street in SoHo, could generate $500,000 in sales during its first year, according to industry sources. store here Monday as part of an aggressive international retail growth strategy that will also include store openings in the U.K., Canada and Mexico. NEW YORK - L’Artisan Parfumeur will open its first freestanding U.S.
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